Joinzone.jpg
Fitspace

Mass Designers assisted this national chain (later incorporated into the GLL Better gym estate) from start up with its first location in Dorset, through to 8 sites around the UK. We also designed the Fitspace identity, (devised as a roundel motif) and all marketing communications to bring bright, 'punchy' empathetic messaging to the budget gym market.

A fundamental operating requirement was 'self-joining', both remote and local and therefore a pre-entry lobby was created as a designated 'join zone' at the front of every club.

A vibrant and bright decorations colour scheme of yellow, lilac, red, blue and white allowed our client to adapt and operate from a number of locations with a low cost investment, with finance injected primarily into equipment, graphics and flooring. Though a highly competitive market, this branded operator successfully continued to trade well, even with other closely positioned gym operators.

Each site brought its own spatial challenges but common principles were adopted across the estate and occasionally an alternative interpretation was required, such as the adaption of a Grade II listed property in Nottingham.

With carefully considered lighting and bespoke joinery features, this budget gym chain offers a bright and enthusiastic environment in which to exercise, train and work out.
 

Fitspace Entrance Holloway
Fitspace Entrance Holloway
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Fitspace Entrance Nottingham
Fitspace Entrance Nottingham
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Fitspace Weights Gym Belfast
Fitspace Weights Gym Belfast
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Fitspace Cardio Gym Lincoln
Fitspace Cardio Gym Lincoln
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Fitspace Lobby Woolwich
Fitspace Lobby Woolwich
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Fitspace Cardio Gym Bournemouth
Fitspace Cardio Gym Bournemouth
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Fitspace Corridor Bournemouth
Fitspace Corridor Bournemouth
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Fitspace Cardio Gym Nottingham
Fitspace Cardio Gym Nottingham
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Fitspace Resistance Gym Mitcham
Fitspace Resistance Gym Mitcham
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Fitspace Weights Gym Nottingham
Fitspace Weights Gym Nottingham
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Fitspace Spin Cinema Woolwich
Fitspace Spin Cinema Woolwich
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Fitspace Joinzone Nottingham
Fitspace Joinzone Nottingham
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