Mass Designers developed a retail identity and neutral palette for this Italian wholesaler at Bicester Retail Village that has exclusive distribution agreements with a number of recognisable Italian retail brands.
Joinery fixtures and display unitary were finished in sycamore timber, combined with black enamel and chrome finished display system rails and uprights.
The central portal-style display fixtures were determined by product length and seasonal mix and incorporate a high level sycamore timber over-shelf for merchandising and branded displays.
Cash desks and joinery were finished in hardwearing catalytic lacquers and complemented with a combination of timber and suede display finishes and integrated LED lighting. The ceilings were a major challenge to hide and incorporate a comprehensive HVAC system together with new lighting throughout.